(Room: Auditorium) SDV Ecosystems: Accelerating digital automotive innovation with ecosystems and co-creation

Moving at China speed: start-ups vs incumbents in the global BEV market, and the role of SDV (Ran Ding, mm1)
In the ever-evolving landscape of global mobility, China stands at the forefront of innovation and transformation. This session will explore the multifaceted dimensions of ""China Speed"" in the context of mobility – a term that encapsulates both the breathtaking pace of change and the unique challenges along with opportunities presented by dynamic mobility landscape, including massive market potential, technological innovation, and the chance to shape sustainable, user-centric urban transportation.

Key areas of focus:
•    Market Dynamics: Analyzing the disruptive influence of start-ups, and China's commanding presence in the BEV market.
•    SDV's Influence: Examining how Software-Defined Vehicles are revolutionizing automotive industry, bridging the gap between innovation and industry stalwarts.
•    Navigating challenges: Addressing the importance and respective market need and challenges for global players of both Chinese and European market
•    Collaborative Innovation: What do German OEMs need to do to get up to China Speed?

This session is a must-attend for digital leaders, architects and product managers, and enthusiasts seeking insights into the future of mobility. Join us as we navigate the electrifying dynamics of mobility sector and the pivotal role of SDV, propelling the industry forward at unprecedented speed.
______________________________________________________________________________
SDV Ecosystems: Accelerating digital automotive innovation with ecosystems and co-creation (Martin Deinhard, AUDI AG)
Martin Deinhard explains why customer ecosystems are more relevant than ever for Audi in a time where a paradigm shift – from traditional car to software-defined-vehicles – for the whole industry is occurring. Martin will line out why Automaker needs to rethink its business model, what an customer-cen-tric ecosystem for Audi means and how Audi approaches this ambition including leveraging monetization potentials. Therefore, three guiding questions will be answered in the presentation:

• Why is the software-defined vehicle (SDV) so relevant for Audi?
• What does Audi understand when it comes to ecosystems in the context of SDV?
• How does Audi want to bring the ecosystem to life in front of customers?

______________________________________________________________________________

SDV Ecosystems: Accelerating digital automotive innovation with ecosystems and co-creation (Timon Rupp, The Drivery Holding GmbH)
The automotive industry stands at a pivotal crossroads, facing challenges and opportunities from technological advances, environmental concerns, and evolving consumer preferences. This keynote speech delves into the transformative potential of ecosystem innovation and open innovation as critical accelerators for innovation within this sector.
In this session Timon Rupp will explore the concept of ecosystem innovation, emphasizing the importance of collaborative networks that include not only automotive companies but also technology providers, government entities, research institutions, and consumers. This approach fosters a synergistic environment where shared knowledge, resources, and capabilities can lead to more efficient and groundbreaking advancements.
The second part will focus on open innovation, a paradigm that encourages automotive companies to go beyond their internal R&D and incorporate external ideas and paths to market. 
Finally we will also discuss the challenges of implementing these innovation strategies, such as intellectual property management, aligning diverse stakeholders' interests, and maintaining competitive advantage while fostering collaboration.
In conclusion, the session will present a forward-looking perspective, emphasizing that embracing ecosystem and open innovation is not just beneficial but essential for the automotive industry to thrive in an increasingly complex and fast-paced global market. This approach promises to not only accelerate the pace of innovation but also ensure it is more sustainable, inclusive, and responsive to the rapidly changing world.