You can find the detailed program below
(Room: Foyer) SDV & Artificial Intelligence: Addressing the AI longtail for in-vehicle apps
A Vision for the Future of Automotive Software Development – scaling and accelerating development (Andrea Ketzer, AWS)
The automotive industry is at a crossroads in vehicle software development. While it is difficult to steer away from the path well known, it is necessary to update development methodologies to successfully migrate to the new, software-defined era. AWS will present a vision for the future of automotive software development, introducing new innovations that will collectively enable a paradigm shift for the industry – which is only possible through strong, cloud-enabled collaboration.
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The AI Longtail for Automated Driving (Lothar Baum, Bosch)
This presentation explores the pivotal role of Artificial Intelligence (AI) in automated driving. Considering the different levels of automated driving, from manual to fully autonomous vehicles, the talk highlights varied AI approaches to key tasks like environmental perception and real-time decision-making. The talk assesses the current progress in implementing fully automated driving into series products and discusses the technological needs for AI to effectively support advanced driver assistance systems and manage automated driving.
Director - Technology Strategy, Automotive and Manufacturing
Andrea Ketzer leads Technology Strategy for the Automotive and Manufacturing Industries at Amazon Web Services. Her mission at AWS is to help customers within automotive and manufacturing industries master the digital transformation via data driven development, powered by AWS infrastructure. Andrea joined AWS in 2022 following nine years at Continental, where she led global R&D teams developing advanced driver assistance systems (ADAS) and centralized electronic controls. Prior to Continental, Andrea spent thirteen years at Nokia where she was responsible for Java based games and business applications with partners globally. Andrea holds a masters degree in control systems from Politechnica University of Timisoara.
Dr. Lothar Baum is Director of Engineering Artificial Intelligence and leads the AI developments in the product area „Driving“ of Advanced Driver Assistance Systems at Robert Bosch GmbH. Prior to this role, he was heading the development of cognitive systems in the Automated Driving division, worked as a project manager for big data and data mining, and was a pioneer of the Bosch Center for Artificial Intelligence. He’s a computer scientist by education, worked for Hewlett-Packard and Novadigm Inc., and co-founded ManageIQ Inc. (later acquired by RedHat) prior to joining Bosch in 2006.
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