Track: Business Track
Shifting from a gas station mindset into a connected EV charging world: Why common vehicle data models matter (Matus Banyay, Ford)
A revolution has begun - it is no matter a question if EVs are coming but rather how the industry will make it happen. While we are seeing massive investments in infrastructure, public as well as private, a war of plugs and evolving standard in the EV domain, we also observe a gas station mindset in the broad mass of adopters and stakeholders. Is the key to charging anxiety more chargers only or can there be a better, smarter way that leverages the software defined vehicle as well as open vehicle data models on a larger scale.
SDV & Vehicle Motion Management (Dirk Bangel, Bosch)
The presentation will show how software-defined vehicle motion management is transforming the automotive solution space through software modularization, centralized computing, standardized interfaces, multi-actuator control and hardware system independence.
A digitalfirst approach use case for SDV: EV power optimization to reduce range anxiety (Pradeep Kumar Kondabattini, Hyundai Mobis; Ulrich Postl, Ansys; Gopinath Penamalli, Ansys)
The "software-defined vehicle" concept became increasingly prevalent in the automotive industry, aligning with key megatrends such as Electrification, ADAS and connected vehicles. However, the technical complexity involved in implementing SdV is formidable, with vehicles containing several hundred million lines of code and the number of ECUs projected to reduce to single digit. Addressing these challenges requires collective efforts from industry players to accelerate the SdV transformation.
To realize the SDV philosophy, Industry collaboration, Standardization & Virtualization are very important. Collaboration within the automotive ecosystem will promote collective contribution and accelerate towards SdV. Establishing standardized practices, such as the COVESA Vehicle signal standards (VSS), ensures compatibility and interoperability by hardware abstraction. Virtualization of hardware via simulation will enable the software to define hardware specifications suitable for SdV upfront.
The same is demonstrated with “EV power optimization” use case incepted from Mobis, focusing on optimizing electric vehicle power consumption to reduce range anxiety while maintaining drive comfort. The use case is executed on an AIOT platform Digital.auto with faster than real-time virtualization using the Ansys Digital Twin model, which simulates power-consuming systems in EVs (Battery, eMotor, HVAC, IVI, Lighting, etc.). It facilitates the selection of optimal power optimization policies during the drive, minimizing customer discomfort and ensuring a smooth journey to the last mile.
Furthermore, this platform helps to digitally validate the EV power optimization Software algorithms or vast amounts of continuously developed software for SdVs by enabling vehicle Digital Twins. Hence Digital first approach ensuring adherence to stringent quality and robustness of automotive industry.
Digital Twin value for Software Defined Vehicles (Dan Isaac, Digital Twin Consortium)
More information will follow soon.
Matus is an engineering manager with more than 10+ years of product development experience. He has delivered and led a multitude of cross functional engineering challenges with a proven leadership track record in complex technology environments. Having spent several years in research prior moving into the industry, he gathered broad experiences through engaging in many fast paced operational projects across different industries (medical tech, semiconductor, automotive). He currently leads several DevOps team at Ford of Europe that develop, deploy and operate global EV cloud services which are powering Ford's charging experience.
Being a servant leader he is promoting an agile mindset and practices, driving a collaborative cross-functional team culture and leveraging design thinking that always puts the customer first.
Dirk Bangel is Chief Expert in the Technical Strategy Team of the Robert Bosch GmbH Mobility Company. He holds a degree in Computer Science from the Technical University of Cologne and has been with Robert Bosch for the last 5 years in various locations and positions. Dirk has published two books, Data Science in a Nutshell and Myth in AI.
I have been leading and implementing R&D Strategy for Mobis India Limited one of the leading Korean Automotive supplier. Playing a critical role in the India strategy and growth while collaborating with Managing Director and organizational leadership.
As more and more software being making in roads to Automotive it has become imperative for organizations to not only carefully devise the software, digitalization and innovation strategies but also need to collaborate with other organizations.
Vehicles are becoming more software oriented and OEs are finding new business strategies for growth, in this complex scenario Automotive suppliers and Technology companies have a crucial role to play.
I have been working towards this journey in defining India center Strategy, through various activities viz, Center of excellency for Software development, Expansion of scope, Localization, Advanced technology development etc.,
Experienced in Engineering Procurement management, identifying the requirements, shortlisting vendors, implementing required Agreements MSA,SOW, NDA etc, and monitoring invoicing and payment
My experience of changing the software development process from regular waterfall to Agile while implementing required huge organization transformation through meticulously planned change management
Experienced in Business development, Project Management and System Engineering with respect Automotive embedded software development for various OE projects utilizing resources spread across locations in Europe and India.
I have been a member of Telangana state government committee to define and implement Automotive growth strategy which was launched in 2023 as ‘Telangana Mobility Valley’ which is playing a vital role in drawing more investments into the state.
I am driving several initiative not limited crucial activities like SDV, Innovation.
Dan Isaacs is General Manager and the Chief Technology Officer of Digital Twin Consortium, where he is responsible for setting the technical direction for the Member Consortium, liaison partnerships and business development support for new memberships.
Previously, Dan was Director of Strategic Marketing and Business Development at Xilinx where he was responsible for emerging technologies including AI/Machine Learning, including defining and executing the ecosystem strategy for the Industrial IoT. Prior to joining the Digital Twin Consortium, Dan was responsible for Automotive Business Development focused on Automated Driving and ADAS systems.
Dan represented Xilinx to the Industrial Internet Consortium (IIC) for six years where he was involved in the establishment and development of multiple proof of concept testbeds. He has over 25 years of experience working in Automotive, Aerospace, Semiconductor and consumer-based companies including Ford, NEC, LSI Logic and Hughes Aircraft.
An accomplished speaker, Dan has delivered keynotes, presentations and served as panellist and moderator for IIC World Forums, Industrial IOT Global conferences, Embedded World, Embedded Systems, and FPGA Conferences. He is a member of international advisory boards and holds degrees in Computer Engineering: EE from Cal State University, B.S. Geophysics from ASU.
Moving at China speed: start-ups vs incumbents in the global BEV market, and the role of SDV (Ran Ding, mm1)
In the ever-evolving landscape of global mobility, China stands at the forefront of innovation and transformation. This session will explore the multifaceted dimensions of ""China Speed"" in the context of mobility – a term that encapsulates both the breathtaking pace of change and the unique challenges along with opportunities presented by dynamic mobility landscape, including massive market potential, technological innovation, and the chance to shape sustainable, user-centric urban transportation.
Key areas of focus:
• Market Dynamics: Analyzing the disruptive influence of start-ups, and China's commanding presence in the BEV market.
• SDV's Influence: Examining how Software-Defined Vehicles are revolutionizing automotive industry, bridging the gap between innovation and industry stalwarts.
• Navigating challenges: Addressing the importance and respective market need and challenges for global players of both Chinese and European market
• Collaborative Innovation: What do German OEMs need to do to get up to China Speed?
This session is a must-attend for digital leaders, architects and product managers, and enthusiasts seeking insights into the future of mobility. Join us as we navigate the electrifying dynamics of mobility sector and the pivotal role of SDV, propelling the industry forward at unprecedented speed.
SDV Ecosystems: Accelerating digital automotive innovation with ecosystems and co-creation (Martin Deinhard, AUDI AG)
Martin Deinhard explains why customer ecosystems are more relevant than ever for Audi in a time where a paradigm shift – from traditional car to software-defined-vehicles – for the whole industry is occurring. Martin will line out why Automaker needs to rethink its business model, what an customer-cen-tric ecosystem for Audi means and how Audi approaches this ambition including leveraging monetization potentials. Therefore, three guiding questions will be answered in the presentation:
- Why is the software-defined vehicle (SDV) so relevant for Audi?
- What does Audi understand when it comes to ecosystems in the context of SDV?
- How does Audi want to bring the ecosystem to life in front of customers?
SDV Ecosystems: Accelerating digital automotive innovation with ecosystems and co-creation (Timon Rupp, The Drivery Holding GmbH)
The automotive industry stands at a pivotal crossroads, facing challenges and opportunities from technological advances, environmental concerns, and evolving consumer preferences. This keynote speech delves into the transformative potential of ecosystem innovation and open innovation as critical accelerators for innovation within this sector.
In this session Timon Rupp will explore the concept of ecosystem innovation, emphasizing the importance of collaborative networks that include not only automotive companies but also technology providers, government entities, research institutions, and consumers. This approach fosters a synergistic environment where shared knowledge, resources, and capabilities can lead to more efficient and groundbreaking advancements.
The second part will focus on open innovation, a paradigm that encourages automotive companies to go beyond their internal R&D and incorporate external ideas and paths to market.
Finally we will also discuss the challenges of implementing these innovation strategies, such as intellectual property management, aligning diverse stakeholders' interests, and maintaining competitive advantage while fostering collaboration.
In conclusion, the session will present a forward-looking perspective, emphasizing that embracing ecosystem and open innovation is not just beneficial but essential for the automotive industry to thrive in an increasingly complex and fast-paced global market. This approach promises to not only accelerate the pace of innovation but also ensure it is more sustainable, inclusive, and responsive to the rapidly changing world.
Ran Ding is an accomplished project manager with extensive experience in managing challenging and international innovation projects. Her clients benefit from her skillful coordination of large corporations and start-ups across national borders. She has specialized expertise in blockchain technology, pioneering business model development and customer-centric design of digital services in the automotive and mobility sector. With her focused and results-oriented approach, she proves to be a valuable asset in high-performing teams.
Founder & CEO Timon Rupp believes in the innovation power of highly connected experts and entrepreneurs. With the founding of The Drivery GmbH in 2019, he created a global marketplace for mobility innovators with subsidiaries in Berlin, Shanghai, Yokohama & Seoul. Within a unique environment, the exchange of ideas and concepts between visionaries, inventors, and politicians is accelerating innovation at the intersection of ecosystem and open innovation. Timon Rupp has distinguished himself as an MDAX executive, an entrepreneur, and a corporate venturing specialist with several successful foundations.
Enthusiastic leader with strong strategic thinking and extensive experience in automotive software development.
Team player embracing a culture of collaboration, integrity and agile innovation.
Automotive CX testing with real users – BMW Motorrad (Georg Hansbauer, Testbirds)
It has never been easier to develop and publish mobile apps. But how does an app team know what users actually need? How do they communicate with users? Who is there to assist if apps users need any support? And which role does crowdtesting play in the app development? Georg Hansbauer, co-founder and CEO of Testbirds, will take you on a ride through product success management, the spirit of the BMW Motorrad community, and the UX & QA processes for the BMW Motorrad Connected App. Learn what's possible with customer journey testing and how your projects can benefit from real user insights too.
Mehr Inhalte dieser Speaker? Schaut doch mal bei sigs.de vorbei: https://www.sigs.de/autor/Georg.Hansbauer
Experience Simulation for user-centric mobility (Tom Acland, 3DEXCITE)
The software defined vehicle changes how customers acquire utility from manufactured products. Not only the pitch but the substance of the offer has changed, from large discrete transactions to a continuous flow of interactions. Experience simulation connects end user experience with systems engineering: supporting a full stack development environment for continuous delivery of design to offer.
Code to Chassis: Navigating Vehicle Creation with Offboard Digital Twins and Agile (Stefan Herrmann, Foxbyte)
More information will follow soon.
Georg Hansbauer is co-founder and CEO of Testbirds, a world-leading crowdtesting provider. He is responsible for the further development of the company's services and IT infrastructure as well as sales and marketing. Georg has extensive experience in the field of enterprise testing – from automated testing of complete IT service desks to load testing – and has managed numerous IT projects for international corporations. He graduated from the elite program "Finance and Information Management" at the University of Augsburg and the Technical University of Munich and holds a Master of Science with distinction (M.Sc Hons).
Mehr Inhalte dieses Speakers? Schaut doch mal bei sigs.de vorbei: https://www.sigs.de/autor/Georg.Hansbauer
Since joining a DotCom startup at the turn on the millennium, Tom has built transformational business at growth companies.
He has worked both pre- and post-exit, as a startup founder and manager within large enterprises such as Microsoft, Publicis Groupe and BOSCH.
As CTO of the digital agency Razorfish in Germany, he led first-of-a-kind programs for brands such as Audi and Novartis, enhancing real-world products with virtual experiences.
Tom later co-founded COBI - the IoT startup developing technology for more intelligent mobility, safety and style on two wheels. Following the acquisition by BOSCH eBike Systems, Tom continued to work on the IoT architecture linking hardware systems to the user experience of light electric vehicles.
Now CEO of 3DEXCITE at Dassault Systemes, Tom leads a global organization of technologists and creative experts, focused on the development and delivery of virtual commercial twins to industrial companies. 3DEXCITE delivers software and solutions to manufacturers, which enable high-fidelity virtual representation of products in customer- and end-user applications.
Having spent more time working abroad than at home in the UK, Tom speaks German and French. He coaches a Little League Soccer team at weekends in W. London and plays Fortnite with his kids in the evenings.
Leiter der Marke FOXBYTE der csi Gruppe mit Fokus Softwareentwicklung Digitaler Zwilling & Immersive Technologien, Individuelle App-Entwicklung und CAx-Toolentwicklung. In der csi Gruppe seit 2015 und dort gleichzeitig verantwortlich für Strategischen Vertrieb und Geschäftsentwicklung. Altair Enlighten Award 2022, Projekt #NaMiKo - Nachhaltige Mittelkonsole. German Design Award 2021 #Ultraleichtbausitz. Altair Enlighten Award 2019 #Ultraleichtbausitz. Promotion in der Strukturüberwachung automobiler Karosseriestrukturen an der TU Dresden (ILK, 2019). Spezialisiert auf Automotive (Software) Engineering, Unternehmensstrategie und Managementmethoden nach St. Galler Management Modell. Erfahrung in Multi-Material-Leichtbau, Generativem Design und Faserroving-Technologien. Ausgebildeter Kfz-Mechatroniker bei Audi AG (Ingolstadt), Studienabschlüsse Maschinenbau, sowie Technisches Beschaffungsmanagement.
Head of the FOXBYTE brand of the csi Group with a focus on software development, digital twin & immersive technologies, individual app development and CAx tool development. Stefan been with the csi Group since 2015 and is also responsible for Corporate Strategy & Strategic Sales. Altair Enlighten Award 2022, Project #NaMiKo - Sustainable Center Console. German Design Award 2021 #Ultraleichtbausitz. Altair Enlighten Award 2019 #Ultraleichtbausitz. PhD in Structural Health Monitoring of Automotive Body Structures at TU Dresden (ILK, 2019). Specialized in automotive (software) engineering, corporate strategy, and management methods according to the St. Gallen management model. Experience in multi-material lightweight construction, generative design, and fiber roving technologies. Trained automotive mechatronics technician at Audi AG (Ingolstadt), degrees in mechanical engineering, as well as technical procurement management.
Dr. Christian Hort verantwortet als Senior Vice President das Segment Automotive bei der T-Systems International GmbH. Mit seinem internationalen Team in Europa, USA, Lateinamerika und China arbeitet er an zentralen Industrie-Themen wie z.B. dem Software-Defined-Vehicle, Industrial Metaverse sowie dem Betrieb und der Modernisierung komplexer IT-Landschaften. Hierfür kann Hort auf die Kompetenz seines globalen Automobilindustrie-Expertenteam mit mehr als 4000 Mitarbeitenden zählen. Zu den Kunden gehören OEMs wie z. B. Mercedes-Benz & Daimler Trucks, Volkswagen, BMW, Stellantis sowie führende Zulieferer, darunter z.B. Continental, Schaeffler, Vitesco, Yazaki und Bosch.
Die ersten 9 Berufsjahre arbeitete Hort in verschiedenen Positionen in der Entwicklung, in der Konzernstrategie sowie im Vertrieb beim Liechtensteiner Befestigungsspezialisten Hilti AG. Danach wechselte der promovierte Wirtschaftswissenschaftler in die Automobilzulieferindustrie zu Harman International. Dort bekleidete er über 9 Jahre verschiedene leitende Funktionen im globalen Vertrieb. In seiner letzten Position verantwortete er das divisionsübergreifende globale Geschäft von Harman für die Daimler AG als General Manager.
As Senior Vice President, Dr. Christian Hort is responsible for the Automotive segment at T-Systems International GmbH. Together with his international team in Europe, USA, Latin America, and China, he drives key industry topics such as Software-Defined-Vehicle, Industrial Metaverse as well as the operation and modernization of complex IT landscapes. In doing so, he can rely on the expertise of a global team of experts in the automotive industry with more than 4,000 employees. Customers include OEMs such as Mercedes-Benz & Daimler Trucks, Volkswagen, BMW, Stellantis, and leading suppliers, e.g. Continental, Schaeffler, Vitesco and Bosch.
During the first 9 years of his career, Hort held various positions in development, corporate strategy and sales at the Liechtenstein-based fastening specialist Hilti AG. After that, the Doctor of Economics moved to the automotive supplier industry at Harman International. There he held various managerial positions in global sales for
over 9 years. In his last position as General Manager he was responsible for Harman's cross-divisional global business for Daimler AG.
Thomas Bornheim, Jahrgang 1975, ist seit August 2020 Geschäftsführer von 42 Heilbronn. Zuvor war er 14 Jahre bei Google in verschiedenen Positionen für die Entwicklung von Produkten, Teams und Geschäftsbereichen verantwortlich, unter anderem im kalifornischen Mountain View, in Irland und Indien. Für Google Engineering kümmerte er sich dabei sieben Jahre lang schwerpunktmäßig um die Bereiche Emerging Markets und Datenschutz, für Googles Peer-to-Peer Lernprogramm verantwortete er Konferenzen und Kurs-Design. Vor seiner Zeit bei Google arbeitete Thomas Bornheim bei der Consulting-Firma Simon Kucher & Partners in Deutschland, Großbritannien und den USA. Seine Karriere startete er im PR- und Medienbereich mit Stationen bei der ARD und der britischen BBC. Thomas Bornheim studierte vergleichende Literatur, Geschichte und Philosophie in Berlin.
With a career spanning over a decade, Sebastian Werner is a seasoned Solution Architect and Automotive & Digital Transformation Leader. His expertise lies in elevating operational strategies and business models across diverse industries. As CEO of BinaryCore, a 100% Kearney subsidiary, he plays a pivotal role in infusing technical expertise into the strategic initiatives of Kearney, where innovation meets strategy seamlessly.
Sebastian's proficiency stems from hands-on engagements in R&D, digital transformation and IT infrastructure. His visionary approach centers around propelling systems engineering, championing innovation in embedded software, E/E architecture and off-board cloud infrastructure. This expertise extends across the automotive, aerospace, pharmaceutical and rail & transport sectors.
Harmonizing engineering excellence with the art of consultancy, Sebastian's approach results in scalable solutions that seamlessly align with business and customer imperatives. His relentless commitment to boosting agility, enhancing throughput, streamlining automation and abbreviating "time-to" metrics is underpinned by data-driven precision. A true mission drives him - to expedite and fortify processes, while extending coaching to leaders and development teams on their pathway to R&D excellence.
Sebastian invites connections to explore the intersection of technology and strategy, where he is at the forefront of shaping the digital transformation landscape.
Sven Kappel is Vice President - Engineering Software Defined Vehicle E2E at ETAS GmbH. He already led the program management Software defined Vehicle at Robert Bosch GmbH from 2020 onwards. Since January 2023, as the program was embedded into ETAS GmbH, he continued his mission with the same passion and energy for ETAS as he did with Robert Bosch GmbH for more than 20 years. Sven Kappel is driven by innovation and a developer centric mindset. He is one of the key initiators and drivers of the Eclipse SDV Working group.
He studied information technology and started his career as Software Developer in the automotive industry. As experienced Customer Project Leader he brought more then 50 SW projects into series production.