Program

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  • Wednesday
    22.11.
09:00 - 09:40
Keynote1
(Room: Auditorium) Welcome & Keynote: Digital innovation with SDV - moving at China Speed

Towards the digital.auto: understanding customer needs and delivering at 10x the speed (Prof. Dr. Dirk Slama, Bosch)
More information will follow soon.
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Die Automobilindustrie Chinas: Gefahr oder Chance für die deutsche Industrie? (Fred Schulze, Audi AG)
Ist die Automobilindustrie Chinas eine Gefahr oder eine Chance für die deutsche Industrie und damit auch für die Region? 
Diese Frage beantwortet Fred Schulze,…

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Dirk Slama (Bosch), Fred Schulze (AUDI AG)
Track: Keynote
Talk: Key1
10:00 - 11:20
Business1
(Room: Auditorium) SDV-enabled Use Cases: From vehicle experience, in-cabin monitoring and mixed reality to energy mgmt. & charging

Shifting from a gas station mindset into a connected EV charging world: Why common vehicle data models matter (Matus Banyay, Ford)
A revolution has begun - it is no matter a question if EVs are coming but rather how the industry will make it happen. While we are seeing massive investments in infrastructure, public as well as private, a war of plugs and evolving standard in the EV domain, we also observe a gas station mindset in the broad mass of adopters and stakeholders. Is the key to charging…

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Matus Banyay (Ford), Dirk Bangel (Robert Bosch GmbH), Pradeep Kumar Kondabattini (Hyundai Mobis), Ulrich Postl (Ansys), Gopinath Penamalli (Ansys), Dan Isaac (Digital Twin Consortium)
Talk: B1
10:00 - 11:00
Technology1
(Room: Foyer) Vehicle OS, APIs & Digital Twin: From open source to commercial platforms - the technical foundation for the SDV

Driving the Future: Unifying Cloud-Native Architecture for SDV, C-V2X, and MEC Integration (Andrei Kholodnyi, Wind River Systems)
This talk offers a deep dive into the common cloud-native architecture designed to seamlessly integrate Software Defined Vehicles (SDV), Cellular Vehicle-to-Everything (C-V2X), and Multi-Access Edge Computing (MEC) technologies. As the automotive industry undergoes a transformative shift towards connected and autonomous vehicles, a unified cloud-native architecture is…

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Andrei Kholodnyi (Wind River Systems), Sara Gallian (Eclipse Foundation), Tobias Fieger (COVESA (rti))
Talk: T1
11:30 - 12:30
Business2
(Room: Auditorium) SDV Ecosystems: Accelerating digital automotive innovation with ecosystems and co-creation

Moving at China speed: start-ups vs incumbents in the global BEV market, and the role of SDV (Ran Ding, mm1)
In the ever-evolving landscape of global mobility, China stands at the forefront of innovation and transformation. This session will explore the multifaceted dimensions of ""China Speed"" in the context of mobility – a term that encapsulates both the breathtaking pace of change and the unique challenges along with opportunities presented by dynamic mobility landscape, including massive…

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Ran Ding (mm1), Timon Rupp (The Drivery), Martin Deinhard (AUDI AG)
Talk: B2
11:30 - 12:30
Technology2
(Room: Foyer) Software defined Variant Management: Cutting the Gordian knot: Addressing the complexity of vehicle variants with SDV

How to bring Variant Awareness in Rapid Prototyping Cases using TPLE and digital.auto? (Chris Seiler, Mercedes-Benz AG)
To enable rapid prototyping of new software-defined features within the vehicle digital.auto is a perfect and easy to learn platform using the industry standard VSS(vehicle signal specification) to abstract the vehicle's hardware-defined capabilities. In this presentation we demonstrate a showcase in digital.auto that is powered by a new solution called TPLE that enables…

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Chris Seiler (Mercedes-Benz AG), Robert Hellebrand (pure-systems GmbH)
Talk: T2
13:40 - 14:40
Business3
(Room: Auditorium) How to find out what customers really want: SDV, Design Thinking and Virtual Exploration

Automotive CX testing with real users – BMW Motorrad (Georg Hansbauer, Testbirds)
It has never been easier to develop and publish mobile apps. But how does an app team know what users actually need? How do they communicate with users? Who is there to assist if apps users need any support? And which role does crowdtesting play in the app development? Georg Hansbauer, co-founder and CEO of Testbirds, will take you on a ride through product success management, the spirit of the BMW Motorrad…

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Georg Hansbauer (Testbirds), Tom Acland (Dassault Systèmes 3DEXCITE), Stefan Herrmann (FoxByte)
Talk: B3
13:40 - 14:40
Technology3
(Room: Foyer) SDV & Artificial Intelligence: Addressing the AI longtail for in-vehicle apps

A Vision for the Future of Automotive Software Development – scaling and accelerating development (Andrea Ketzer, AWS)
The automotive industry is at a crossroads in vehicle software development. While it is difficult to steer away from the path well known, it is necessary to update development methodologies to successfully migrate to the new, software-defined era. AWS will present a vision for the future of automotive software development, introducing new innovations that will collectively…

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Andrea Ketzer (AWS), Lothar Baum (Bosch)
Talk: T3
15:10 - 15:40
Keynote2
(Room: Auditorium) Delivering at 10x the speed: The Vehicle Software Factory

Code Driven: Lessons Learned from the Vehicle Industry (Sebastian Werner, Kearney; Sven Kappel, Etas; Christian Hort, T-Systems)
In the ever-evolving landscape of automotive technology, the paradigm of Software Defined Vehicles is reshaping the industry at an unprecedented pace. ""Code Driven: Insights from the Vehicle Industry"" offers a unique perspective on the road to transformation.
In this session, we'll leverage our experiences and benchmarks from recent years to reveal the strategies and…

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Sebastian Werner (Kearney), Sven Kappel (ETAS), Christian Hort (T-Systems)
Track: Keynote
Talk: Key2
15:40 - 16:10
Panel
(Room: Auditorium) Delivering at 10x the speed: The Vehicle Software Factory
Christian Hort (T-Systems), Thomas Bornheim (42), Sebastian Werner (Kearney), Sven Kappel (ETAS)
Talk: Panel

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