Conference Program
digital.auto Garage: Start-ups, Innovation, Use Cases
10:00-10:25: AI meets Automotive: Wie künstliche Intelligenz das digitale Kundenerlebnis im Fahrzeug revolutioniert
Mark Medinger, David Marz (mm1 Consulting)
Künstliche Intelligenz (KI) revolutioniert Mensch-Maschinen-Interaktionen im Alltag – damit auch zwischen uns und unseren Fahrzeugen. Intelligentes Analysieren individueller und kollektiver Nutzungsdaten heben Anwendungen für Navigation, Infotainment oder Komfort auf ein neues Niveau. Unser Fokus liegt darauf, wie KI die Benutzererfahrung im Fahrzeug revolutioniert und neue Standards setzt. Dies bietet nicht nur Kunden ein verbessertes Mobilitätserlebnis, sondern auch neue Möglichkeiten für Hersteller und Zulieferer. Der Vortrag richtet sich an Fachexperten/Interessierte, die sich über neueste Entwicklungen und Anwendungsmöglichkeiten von KI im Automotive-Umfeld informieren möchten. Erfahren Sie, wie diese Technologie die Zukunft der Mobilität prägt und welche Potenziale sie freisetzt.
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10:25-10:50: In-Car-Commerce as a Component of the Software-defined Vehicle
Maximilian Nagel, Tim Steiner (Mercedes-Benz)
E-Commerce is an ever-present topic. Every big, competitive company nowadays cares about its online-presence and in most cases also about the online revenues. In this Spot-on we will challenge In-Car-Commerce, the terminology describing sales via the Infotainment screens in the car. What is the status of different OEMs regarding In-Car-Commerce? What is an imaginable system architecture to establish an In-Car-App? What exactly is an In-Car-App and how does it differ from Web-Apps and regular Smartphone Apps? What are implementation guidelines in current ICA-development and how could the way forward (FOSS, Frameworks) could look like? We will evaluate what to possibly share from Mercedes-Benz without violating company secrets.
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10:50-11:15: The Future of Vehicle UX is Hyper-Personalization
(Georg Hansbauer (Testbirds); Tom Acland (Dassault Systèmes 3DEXCITE)
The automotive industry is undergoing a transformation towards hyper-personalization, where vehicles are increasingly customized to meet the specific needs of highly targeted customer segments. The Software-Defined Vehicle (SDV) concept, combined with in-vehicle app stores, forms the digital backbone for personalized user experiences, while open hardware plug-in interfaces and innovative manufacturing methods present new avenues for hardware customization. This presentation examines how Original Equipment Manufacturers (OEMs) can integrate agile methodologies, crowd testing, simulation, and systems engineering to create vehicles that align with customer expectations. Two concrete examples will be discussed: Bring Your Own Device (BYOD) integration for passenger cars and customized fleets of light commercial vehicles, showcasing how these strategies can drive enhanced customer engagement and satisfaction in diverse markets.
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Dr. David Marz ist erfahrener Consultant im Bereich Digitalisierung bei der mm1 Consulting GmbH (a valantic company). Während seiner Promotion hat er sich intensiv mit der digitalen Transformation beschäftigt, schwerpunktmäßig mit Kundenverhalten im digitalen Zeitalter. In anschließenden Stationen als Berater konnte er in der Automobilbranche sowie den Bereichen der Prozessautomatisierung und agilen Softwareentwicklung Kompetenzen aufbauen.
Mark Medinger ist Manager & Teamlead bei der mm1 Consulting GmbH (a valantic company). In vorherigen Stationen bei der Daimler Mobility AG und Capgemini Invent konnte er viele Jahre Erfahrung in der Automotive-Branche sammeln. Er ist renommierter Berater im Management und Rollout komplexer Projekte, insbesondere zur digitalen Transformation. Zudem ist er Gastdozent zum Thema Customer Journey & Customer Centricity an der HfWu Geislingen-Nürtingen.
Following his high school diploma in summer 2020, Maximilian started his dual studies. While the universal, theoretical part was about Informatics with a focus on computational data science, he also gained practical experiences in topics such as Live-Testing of the navigation features of MBUX, a system architecture Migration to the cloud and the practical part of his bachelor thesis: the development of an In-Car-App to sell physical products. Since the graduation of his bachelor, Maximilian is employed at his training company as a project manager and product owner in the E-Commerce driving topics such as the reorganization of logistics processes, the internationalization of the shop and usage of the system as a central component in group-internal B2B modularizations.
After his high school graduation at a technical school with a Focus on Computer Science, Tim started his dual studies in 2021. While his practical phases he gained insights into various topics such as in car App Development and App development itself. As Part of these insights Tim took Part in the development of an In-Car-App to sell physical products. This included the implementation of front- and backend features.
Georg Hansbauer is co-founder and CEO of Testbirds, a world-leading crowdtesting provider. He is responsible for the further development of the company's services and IT infrastructure as well as sales and marketing. Georg has extensive experience in the field of enterprise testing – from automated testing of complete IT service desks to load testing – and has managed numerous IT projects for international corporations. He graduated from the elite program "Finance and Information Management" at the University of Augsburg and the Technical University of Munich and holds a Master of Science with distinction (M.Sc Hons).
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Tom has built transformational businesses at growth companies since joining a DotCom startup at the turn of the millennium. He has experience as a startup founder and manager in large enterprises like Microsoft, Publicis Groupe, and Bosch. As CTO of Razorfish Germany, he led innovative programs for brands like Audi and Novartis. He co-founded COBI, an IoT startup for intelligent mobility, which was later acquired by Bosch eBike Systems. Now, as CEO of 3DEXCITE at Dassault Systemes, Tom leads a global team developing virtual commercial twins for industrial companies.
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