Design, Test, Iterate: The Role of Prototyping in Shaping the Next Generation of Mobility

Prototyping is more than just a step in the development process – it’s a catalyst for creativity and a strategic tool for innovation. In this keynote panel, featuring Fabio Violante, CEO of Arduino; Timon Rupp, CEO of The Drivery; Christian Schweizer, CEO of the Prototype Club, and Timo Blon, Director Digital Strategy and Innovation at Bosch, we delve into how iterative prototyping is revolutionizing the…

10:00-10:25: SDV Pulse – The Technology Driving the Future
Aleksandar Tolev, Daniel Schleicher (AWS), Erik Dörnenburg (Thoughtworks)

In this session participants will gain an overview of latest developments, emerging technologies, and best practices in the area of software defined vehicle. Based on the joint report from Thoughtworks and AWS subject matter experts of both companies identified and explained 40 trends they see at customers. The presenters will walk the audience through the report…

10:00-10:25: AI meets Automotive: Wie künstliche Intelligenz das digitale Kundenerlebnis im Fahrzeug revolutioniert
Mark Medinger, David Marz (mm1 Consulting)

Künstliche Intelligenz (KI) revolutioniert Mensch-Maschinen-Interaktionen im Alltag – damit auch zwischen uns und unseren Fahrzeugen. Intelligentes Analysieren individueller und kollektiver Nutzungsdaten heben Anwendungen für Navigation, Infotainment oder Komfort auf ein neues Niveau. Unser Fokus liegt darauf, wie KI die Benutzererfahrung…

11:45-12:10: Harnessing GenAI for Software-Defined Vehicles: Transforming Products and Processes
Sascha Sambale (Bosch Digital)

Generative AI (GenAI) is revolutionizing the automotive industry, offering transformative opportunities for both Product AI and Process AI within Software-Defined Vehicles (SDVs). Product AI applications leverage GenAI to enhance automated driving systems, improve safety-critical functions, and create advanced in-vehicle experiences. On the Process AI side, GenAI is…

11:45-12:10: How SysML v2 Can Speed-up the Development of SDVs - and What It Needs Besides the Standard
Simon Roth (Bosch)

SysML v2 brings new chances for effective exchange and integration of models and collaboration models based on them. To benefit from them, we actively shape the currently ongoing tool development in this direction. In this talk, we show some of the new features of the SysML v2 standard and what is needed beyond this. 
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14:00-14:30: SDV Virtualization for Safe and Secure Feature Development
Ulrich Schulmeister (Bosch)

In the dynamic evolution of Software Defined Vehicles (SDV), virtualization technologies have become essential for streamlining development processes and ensuring the continuous update of vehicle functionalities post-deployment. This presentation explores the maturity requirements of virtualization and the critical role of Model-Based Systems Engineering (MBSE) in accelerating the maturity of…

14:00-14:30: Car 2 Factory: SDV meets SDF
Peter Stechel (AUDI AG)

The SDV is assembled in the factory in stages and put into operation on a modular basis. Communication between the vehicle and the factory requires a coordinated data strategy. AUDI AG's Software Driven Factory is being developed in parallel and iteratively with the SDV.
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14:30-15:00: The Future of Software-Defined Vehicles and Embedded Finance
Thomas…

16:00-16:30: Virtual Test in Practical Application
Felix Strauß (Bertrandt)

The trend towards software-defined vehicles (SDV) is increasingly increasing the complexity of the software in the vehicle. On the one hand, this makes the usual linear validation and integration processes more difficult. On the other hand, the increase in complexity can hardly be controlled by using hardware-based test platforms. Further hardware scaling seems unrealistic and uneconomical as complexity increases.…

16:00-17:00: Panel with TÜV Rheinland, T-Systems, ETAS, and Certivity
Jens Neuser (TÜV Rheinland), Markus Sutterer (T-Systems International), Achim Nonnenmacher (ETAS), Nico Wägerle (Certivity)

In the era of Software-Defined Vehicles (SDVs), "Continuous Homologation" is becoming essential to manage the ever-evolving landscape of global regulatory requirements. These sessions will explore how leveraging Generative AI (GenAI) can revolutionize the process of continuous homologation by…

"Taking SDV to the Fleet Level" is the strong and engaging keynote title. It clearly conveys the focus on scaling Software-defined Vehicles (SDVs) for broader applications like appealing to an audience interested in fleet management, technology integration, and innovation in the automotive sector. It suggests insights into the challenges and opportunities of SDVs across multiple vehicles, making it relevant and timely.

Code in Cockpit: Are SDV and Embedded Finance an Attractive Combination from…