Conference Program
SDV Meets the Real World
14:00-14:30: Car 2 Factory: SDV meets SDF
Peter Stechel (AUDI AG)
The SDV is assembled in the factory in stages and put into operation on a modular basis. Communication between the vehicle and the factory requires a coordinated data strategy. AUDI AG's Software Driven Factory is being developed in parallel and iteratively with the SDV.
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14:30-15:00: The Future of Software-Defined Vehicles and Embedded Finance
Thomas Hilgendorff (Yapeal)
The future of SDVs and Embedded Finance (EF) is poised for a unique symbiosis that could transform multiple industries. The intersection of SDVs and EF has tremendous potential to create more integrated, user-friendly experiences for consumers, improve vehicle services, and pave the way for innovative business models in transportation and finance. As this field evolves, companies will need to remain agile and proactive to capitalize on these opportunities while addressing challenges related to security, regulation, and user privacy.
- Enhanced Customer Experiences
- Data Monetization
- Smart Ecosystems
- Regulatory and Security Considerations
- Market Disruption
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15:00-15:30: Navigating System Variability: A Holistic Approach to Lifecycle Management across Software and Hardware
Danilo Beuche (PTC)
With complex systems composed from complex mechanical systems, electronics, and software, managing software and hardware lifecycles becomes a significant challenge. This gets even more amplified in the context of systems built on top of long-lived platforms. Beside all the complexity that a single system instance has, it must deal with variability concepts to tailor/instantiate the parts for use in the specific variant.
Traditional methods of handling system variability in code exacerbate complexity in verification, validation, certification and updates. At the same time, especially in the context of SDV, the software engineering lifecycle is faster and yet much longer lived than that of physical parts.
In this presentation, we will explore how a holistic approach based on variability models combined with ALM and PLM capabilities can serve as a common language across systems, mechanical, and software engineering, facilitating smoother integration, testing, and lifecycle management. By leveraging Product Line Engineering (PLE), Application Lifecycle Management (ALM), and Product Lifecycle Management (PLM), organizations can address long-term platform lifecycles alongside DevOps and over-the-air updates (OTA). Join us for insights into PTC's holistic solution architecture to illustrate how these strategies can be applied in practice.
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Peter Stechel holds a degree in industrial engineering (TU Darmstadt) and started as a trainee in production at Audi in Neckarsulm in 1996. From 1998, he held various management positions in the areas of car body construction, logistics, production planning and assembly within the Audi Group. Among other things, from 2002 to 2004 at FAW-VW in Changchun, from 2011 to 2016 at Seat in Martorell and since 2022 he has been responsible for “Data Driven Production and Logistics” (digitalization planning) at AUDI AG.
Thomas is the CCO and co-founder of the Fintech Yapeal. Thomas started his professional career as a programmer and project manager, was responsible for the IT department of a Swiss cantonal bank, led the Swiss banking division of an American consulting firm and was the head of the IT department at a large Swiss banking group. Thomas is also the co-founder of a venture capital firm that invests in Swiss and German FinTechs and RegTechs, of a consulting company, of a cloud company and is a member of various boards of directors.
Prof. Dr. Danilo Beuche works as VP of Strategy and Go-to-Market at PTC and is the former CEO and co-founder of pure-systems, a software company that created pure::variants, a software developed for the implementation of product line technologies in embedded software systems. Danilo began his career in the field of embedded operating systems and software families in the mid-90s. His research on tool development for feature-based software development at the University of Magdeburg ultimately led to the establishment of pure-systems in 2001. Additionally, since 2016, he has served as an honorary professor at the Institute for Information Systems (IWI) at the University of Leipzig.
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