Conference Program
Track: Business Track
- Tuesday
26.11.
10:00-10:25: SDV Pulse – The Technology Driving the Future
Aleksandar Tolev, Daniel Schleicher, AWS, Erik Dörnenburg, Thoughtworks
In this session participants will gain an overview of latest developments, emerging technologies, and best practices in the area of software defined vehicle. Based on the joint report from Thoughtworks and AWS subject matter experts of both companies identified and explained 40 trends they see at customers. The presenters will walk the audience through the report an highlight trends which are noteworthy and will share their own opinions on the topics.
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10:25-10:50: Eclipse SDV – How Open Source Helps Approaching the Software-defined Vehicle
Ansgar Lindwedel, Eclipse Foundation
Ansgar is going to talk about what SDV means in terms of maturity steps in SW and how more and more automotive companies embrace open source in their development. He will highlight a few recent activities within the Eclipse SDV working group. Thereby offering a big picture to dig into the topic of open source in automotive and also some details for those who are already familiar with the topic.
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10:50-11:15: SdV OS – Address Problems Related to Centralized Vehicle Computing and Mixed Criticality Runtimes
Dirk Bangel, Bosch
Introducing SdV OS, the groundbreaking solution that confronts the complexities of centralized vehicle computing and mixed criticality runtimes head-on. This presentation will explore the intricate realms of operating systems, mixed criticality, security, hardware-software co-design, and microprocessors, shedding light on the substantial investment needed to guarantee enduring security. Join us as we unveil the pivotal challenges and unveil the innovative solutions brought to you by SdV OS.
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Aleksandar Tolev is a Senior Manager Solutions Architecture at Amazon Web Services with passion for software development in the Manufacturing and Automotive industry. Aleksandar complements his passion leveraging lean architectures for complex challenges. In his free time, he loves to do sports, mental training, and cooking.
Daniel Schleicher is a Senior Solutions Architect at AWS for Continental, focusing on software-defined cars. In this field he is interested in applying cloud computing principles for automotive applications, and advancing the software development process of automotive applications utilizing virtualized hardware. In previous roles, Daniel led the migration of an enterprise integration platform to AWS at Volkswagen and, as a product manager, contributed to the creation of a central service for the Mercedes Intelligent Cloud.
Erik is a software engineer and passionate technologist. On his extensive journey in the tech industry he has continuously encountered and embraced new technologies, finding ways to realise their potential while bringing along proven engineering practices. As CTO Europe at Thoughtworks he helps clients make the most out of modern technologies, platforms, and practices. Erik is a regular speaker, contributed to a few books, and maintains several open source projects. He holds a degree in Informatics from the University of Dortmund and studied Computer Science and Linguistics at University College Dublin.
Ansgar joined the Eclipse Foundation in 2024. Before spending 20 years of his professional career holding various positions in engineering, quality management, and sales in Bosch’s industry, automotive and IoT divisions. Within the Eclipse Foundation he is responsible for the SDV ecosystem where 50+ companies collaborate on open source technology in the context of automotive SW. Ansgar holds a diploma in Business Administration and Computer Science.
Dirk Bangel is Chief Expert in the Technical Strategy Team of the Robert Bosch GmbH Mobility Company and responsible for the BBM Technology Management. He holds a degree in Computer Science from the Technical University of Cologne and has been with Robert Bosch for the last 7 years in various locations and positions. Dirk has published two books, Data Science in a Nutshell and Myth in AI.
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10:00-10:25: AI meets Automotive: Wie künstliche Intelligenz das digitale Kundenerlebnis im Fahrzeug revolutioniert
Mark Medinger, David Marz, mm1 Consulting
Künstliche Intelligenz (KI) revolutioniert Mensch-Maschinen-Interaktionen im Alltag – damit auch zwischen uns und unseren Fahrzeugen. Intelligentes Analysieren individueller und kollektiver Nutzungsdaten heben Anwendungen für Navigation, Infotainment oder Komfort auf ein neues Niveau. Unser Fokus liegt darauf, wie KI die Benutzererfahrung im Fahrzeug revolutioniert und neue Standards setzt. Dies bietet nicht nur Kunden ein verbessertes Mobilitätserlebnis, sondern auch neue Möglichkeiten für Hersteller und Zulieferer. Der Vortrag richtet sich an Fachexperten/Interessierte, die sich über neueste Entwicklungen und Anwendungsmöglichkeiten von KI im Automotive-Umfeld informieren möchten. Erfahren Sie, wie diese Technologie die Zukunft der Mobilität prägt und welche Potenziale sie freisetzt.
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10:25-10:50: In-Car-Commerce as a Component of the Software-defined Vehicle
Maximilian Nagel, Tim Steiner, Mercedes-Benz
E-Commerce is an ever-present topic. Every big, competitive company nowadays cares about its online-presence and in most cases also about the online revenues. In this Spot-on we will challenge In-Car-Commerce, the terminology describing sales via the Infotainment screens in the car. What is the status of different OEMs regarding In-Car-Commerce? What is an imaginable system architecture to establish an In-Car-App? What exactly is an In-Car-App and how does it differ from Web-Apps and regular Smartphone Apps? What are implementation guidelines in current ICA-development and how could the way forward (FOSS, Frameworks) could look like? We will evaluate what to possibly share from Mercedes-Benz without violating company secrets.
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10:50-11:15: TBA
Timo Blon, Bosch Engineering GmbH, Timon Rupp, The Drivery
Further information will follow soon.
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Dr. David Marz ist erfahrener Consultant im Bereich Digitalisierung bei der mm1 Consulting GmbH (a valantic company). Während seiner Promotion hat er sich intensiv mit der digitalen Transformation beschäftigt, schwerpunktmäßig mit Kundenverhalten im digitalen Zeitalter. In anschließenden Stationen als Berater konnte er in der Automobilbranche sowie den Bereichen der Prozessautomatisierung und agilen Softwareentwicklung Kompetenzen aufbauen.
Mark Medinger ist Manager & Teamlead bei der mm1 Consulting GmbH (a valantic company). In vorherigen Stationen bei der Daimler Mobility AG und Capgemini Invent konnte er viele Jahre Erfahrung in der Automotive-Branche sammeln. Er ist renommierter Berater im Management und Rollout komplexer Projekte, insbesondere zur digitalen Transformation. Zudem ist er Gastdozent zum Thema Customer Journey & Customer Centricity an der HfWu Geislingen-Nürtingen.
Following his high school diploma in summer 2020, Maximilian started his dual studies. While the universal, theoretical part was about Informatics with a focus on computational data science, he also gained practical experiences in topics such as Live-Testing of the navigation features of MBUX, a system architecture Migration to the cloud and the practical part of his bachelor thesis: the development of an In-Car-App to sell physical products. Since the graduation of his bachelor, Maximilian is employed at his training company as a project manager and product owner in the E-Commerce driving topics such as the reorganization of logistics processes, the internationalization of the shop and usage of the system as a central component in group-internal B2B modularizations.
After his high school graduation at a technical school with a Focus on Computer Science, Tim started his dual studies in 2021. While his practical phases he gained insights into various topics such as in car App Development and App development itself. As Part of these insights Tim took Part in the development of an In-Car-App to sell physical products. This included the implementation of front- and backend features.
Tim will conclude his dual studies in the end of September and will join the Research and development of Mercedes-Benz as a Software Engineer
Founder & CEO Timon Rupp believes in the innovation power of highly connected experts and entrepreneurs. With the founding of The Drivery GmbH in 2019, he created a global marketplace for mobility innovators with subsidiaries in Berlin, Shanghai, Yokohama & Seoul. Within a unique environment, the exchange of ideas and concepts between visionaries, inventors, and politicians is accelerating innovation at the intersection of ecosystem and open innovation. Timon Rupp has distinguished himself as an MDAX executive, an entrepreneur, and a corporate venturing specialist with several successful foundations.
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Artificial Intelligence (AI) is crucial in advancing Software-Defined Vehicles (SDVs), driving innovations in autonomous driving, predictive maintenance, personalized in-car experiences, and energy management. These sessions will explore AI's role in transforming vehicle software architecture and its integration within software factories to enhance data-driven development and continuous software improvement. We will also discuss the challenges of embedding AI in vehicle operating systems (OS) to ensure safety, reliability, and real-time performance. Additionally, the session will highlight how AI can help OEMs optimize development, differentiate their offerings, and enhance user experiences, paving the way for the future of SDVs.
11:45-12:10: TBA
Further information will follow soon.
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12:10-12:35: Towards an End-to-end AI Experience: Combining Embedded, Edge and Cloud AI within the Software-Defined Vehicle
Marco Wagner, Hochschule Heilbronn
In recent years, Artificial Intelligence has already proved to provide massive benefits in the automotive domain. Pilot use cases such as driver assistance or data-based services have already made it to our roads to the benefit of both the automotive OEMs and their customers.
At the same time, the E/E architecture of modern vehicles changes dramatically on the pathway towards a true Software-Defined Vehicle. This fact opens up new opportunities to leverage AI not only in the cloud or central computers but also in smaller control units deeper integrated into the vehicle‘s mechatronics. In this talk, hybrid approaches will be discussed that may help to shape future automotive AI systems along the continuum of device, edge and cloud computing.
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12:35-13:00: TBA
Further information will follow soon.
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Lecturer, industry-Insider and researcher, aiming to bridge the gap between industrial innovation and science. After almost 10 years in a leading automotive tech company, Marco has just found his way back into academia to convert experience into new ideas. He authored more than 40 research papers and filed around 20 patents during his career. Marco earned his diploma degree from Heilbronn University in 2009 in the field of Automotive Systems Engineering. Furthermore, he received his Ph.D. degree from the University of Koblenz–Landau, Germany, in 2015 for his work in adaptive software and system architectures for the vehicular domain.
Between 2014 and 2018, Marco served as a researcher in the Corporate Sector Research of the Robert Bosch GmbH, Germany where he worked on a broad field stretching from vehicular networking technologies, automotive system architectures and the application of AI methods. From 2019 to 2021 Marco hold several positions in the field of technical and product management in the Automated Driving Sector of Bosch. In these years, he was responsible for products around embedded AI and MLOps for autonomous vehicles and their subsystems. Between 2021 and February 2023, Marco acted as a Solution Lead for the Bosch subsidiary ETAS in the area of the Software-Defined-Vehicle (SDV).
Since March 2003, Marco serves as a professor for artificial intelligence in technical systems at the School of Engineering of Heilbronn University of Applied Sciences, Germany.
11:45-12:10: How SysML v2 Can Speed-up the Development of SDVs - and What It Needs Besides the Standard
Simon Roth, Bosch
SysML v2 brings new chances for effective exchange and integration of models and collaboration models based on them. To benefit from them, we actively shape the currently ongoing tool development in this direction. In this talk, we show some of the new features of the SysML v2 standard and what is needed beyond this.
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12:10-12:35: Lean Architecture Management for SDVs
Dirk Slama, Bosch
Further information will follow soon.
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12:35-13:00: Panel: System Modeling and EAM
Simon Roth, Bosch, Jörg Schäuffele, Vector Informatik
As the automotive industry evolves towards Software-Defined Vehicles (SDVs), traditional development frameworks like ISO 26262 and Automotive SPICE (A-SPICE) are challenged by the need to integrate core vehicle functions with cloud-based and smartphone applications. This convergence blurs the lines between model-centric systems engineering and code-centric, agile development methods. How should system architects address the challenges arising from this conflict?
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Computer Scientist more than 10 years of experience in Software and System Architecture for automotive products.
Dirk Slama is a Vice President at Robert Bosch GmbH, chairman of the digital.auto initiative, conference chair of the Bosch ConnectedWorld, and Editor-in-Chief of the Digital Playbook for OEMs and manufacturers. He is the director of the AIoT Lab at the Ferdinand-Steinbeis-Institute, where he also holds a full professorship. Dirk has 25 years of project experience in automotive, aviation, manufacturing, and telecoms. He is co-author of 4 successful books and holds a PhD in Information Systems, an MBA, and a Diploma in Computer Science.
Jörg Schäuffele studied Mechanical Engineering at the University of Stuttgart, Germany. He completed his university course with the focus on Control Engineering in June 1993. Jörg started his professional career at ETAS GmbH in Stuttgart, where he worked as a coach and consultant for the application of ETAS tools at Automotive OEMs and suppliers.
In 1999 he changed to BMW in Munich, where he was responsible in the Automotive Systems and Software Engineering team for defining and establishing SW Engineering processes, methods and tools in different vehicle application areas at BMW.
After another 6 years working for ETAS between 2001 and 2006, Jörg Schäuffele started in 2007 at Vector Informatik in Stuttgart as Product Manager in the Product Line Process Tools. In his current role he is responsible as Product Area Manager for the product area Systems Engineering in PREEvision – which includes PREEvision product responsibilities for the Architecture Design Use Cases, the Systems Engineering Use Cases, the Wiring Harness Design Use Cases and the enabling technologies Product Line Engineering and Variant Management.
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Virtualization and simulation are essential for accelerating the development of Software-Defined Vehicles (SDVs) by enabling a shift-left approach – validating requirements much earlier and increasing development speed. These sessions will focus on how virtualization allows for modular and scalable vehicle architectures, enabling secure, efficient, and concurrent execution of multiple software applications on shared hardware.
We will also highlight the importance of simulation technologies in testing and validating software under diverse driving conditions without extensive physical trials. By integrating simulation into continuous development pipelines, OEMs can detect issues early, enhance safety, and reduce time to market. Join us to explore how virtualization and simulation drive faster, safer, and more efficient SDV development.
14:00-14:30: TBA
Ulrich Schulmeister, Bosch
Further information will follow soon.
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14:30-15:00: Workflow and Data Management for Continuous Virtual Development and Validation of Driving Functions in Software-Defined Vehicles
Michael Kochem, IPG Automotive GmbH
Developing, validating/releasing and updating SDVs using real test drives is uneconomical and sometimes impossible. In addition to data replay, scenario-based simulations enable comprehensive tests in various situations. This requires different test environments with variable real or virtual parts to ensure seamless, reproducible results. Fully virtual components enable to quickly drive many relevant test kilometers through parallelization in the cloud. The Virtual Vehicle Development Tool Suite VIRTO will be used to demonstrate the methodology behind a superordinate simulation access level to manage data, models and software for virtual development. VIRTO supports diverse test methods, simplifies data and workflow management and integrates seamlessly into existing development processes.
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1. Electrical-/controls-engineering at Darmstadt University (including PhD.) 2. From Development Engineer to Director of Central Vehicle Simulation department at German based OEM. 3. Now being responsible for the consulting business at IPG Automotive as Vice President Strategic Consulting & Engineering.
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As Software-Defined Vehicles (SDVs) transition from concept to reality, they face significant challenges in managing complexities like variant management and large-scale rollouts, particularly for mixed fleets. These sessions will delve into the strategies and tools necessary to address these complexities, ensuring that diverse software configurations can be effectively developed, deployed, and maintained across a wide range of vehicle models and hardware setups.
14:00-14:30: Car 2 Factory: SDV meets SDF
Peter Stechel, AUDI AG
The SDV is assembled in the factory in stages and put into operation on a modular basis. Communication between the vehicle and the factory requires a coordinated data strategy. AUDI AG's Software Driven Factory is being developed in parallel and iteratively with the SDV.
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14:30-15:00: SDV and Embedded Finance
Thomas Hilgendorff, Yapeal
Further information will follow soon.
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15:30-16:00: Virtual Test in Practical Application
Felix Strauß (Bertrandt)
The trend towards software-defined vehicles (SDV) is increasingly increasing the complexity of the software in the vehicle. On the one hand, this makes the usual linear validation and integration processes more difficult. On the other hand, the increase in complexity can hardly be controlled by using hardware-based test platforms. Further hardware scaling seems unrealistic and uneconomical as complexity increases. Virtual testing using virtual ECUs in particular offers a remedy here. It should be emphasized that virtual testing means much more than classic software-in-the-loop testing (SiL). Rather, a very realistic image of control units can be created by integrating basic software and, if necessary, additional chip emulation. Various integration levels of virtual control units offer holistic validation of vehicle software. Each level offers both opportunities and corresponding limitations. These must be known and evaluated accordingly in order to be able to set up a digital validation process. The main focus must be on a holistic integration process.
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16:00-16:30: The Future of Vehicle UX is Hyper-Personalization (Georg Hansbauer, Testbirds; Tom Acland, Dassault Systèmes 3DEXCITE)
The automotive industry is undergoing a transformation towards hyper-personalization, where vehicles are increasingly customized to meet the specific needs of highly targeted customer segments. The Software-Defined Vehicle (SDV) concept, combined with in-vehicle app stores, forms the digital backbone for personalized user experiences, while open hardware plug-in interfaces and innovative manufacturing methods present new avenues for hardware customization. This presentation examines how Original Equipment Manufacturers (OEMs) can integrate agile methodologies, crowd testing, simulation, and systems engineering to create vehicles that align with customer expectations. Two concrete examples will be discussed: Bring Your Own Device (BYOD) integration for passenger cars and customized fleets of light commercial vehicles, showcasing how these strategies can drive enhanced customer engagement and satisfaction in diverse markets.
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Georg Hansbauer is co-founder and CEO of Testbirds, a world-leading crowdtesting provider. He is responsible for the further development of the company's services and IT infrastructure as well as sales and marketing. Georg has extensive experience in the field of enterprise testing – from automated testing of complete IT service desks to load testing – and has managed numerous IT projects for international corporations. He graduated from the elite program "Finance and Information Management" at the University of Augsburg and the Technical University of Munich and holds a Master of Science with distinction (M.Sc Hons).
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Since joining a DotCom startup at the turn on the millennium, Tom has built transformational business at growth companies. He has worked both pre- and post-exit, as a startup founder and manager within large enterprises such as Microsoft, Publicis Groupe and BOSCH.
As CTO of the digital agency Razorfish in Germany, he led first-of-a-kind programs for brands such as Audi and Novartis, enhancing real-world products with virtual experiences.
Tom later co-founded COBI - the IoT startup developing technology for more intelligent mobility, safety and style on two wheels. Following the acquisition by BOSCH eBike Systems, Tom continued to work on the IoT architecture linking hardware systems to the user experience of light electric vehicles.
Now CEO of 3DEXCITE at Dassault Systemes, Tom leads a global organization of technologists and creative experts, focused on the development and delivery of virtual commercial twins to industrial companies. 3DEXCITE delivers software and solutions to manufacturers, which enable high-fidelity virtual representation of products in customer- and end-user applications. Having spent more time working abroad than at home in the UK, Tom speaks German and French. He coaches a Little League Soccer team at weekends in W. London and plays Fortnite with his kids in the evenings.
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In the era of Software-Defined Vehicles (SDVs), "Continuous Homologation" is becoming essential to manage the ever-evolving landscape of global regulatory requirements. These sessions will explore how leveraging Generative AI (GenAI) can revolutionize the process of continuous homologation by intelligently managing diverse regulations and mapping them to OEM-specific requirements and technical solutions.
We will discuss how GenAI can automate the identification and analysis of regulatory changes worldwide, significantly reducing the manual effort required to stay compliant across different markets. GenAI can also facilitate real-time mapping of these regulatory requirements to specific OEM needs, ensuring that vehicle software and systems are designed to meet compliance from the ground up. By integrating GenAI-driven insights, OEMs can streamline homologation processes, reduce costs, and accelerate time-to-market for SDVs. Join us to discover how advanced AI technologies are reshaping compliance strategies and enabling continuous, agile adaptation to regulatory landscapes for the automotive industry.
15:30-16:00: TBA
Further information will follow soon.
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16:00-16:30: TBA
Further information will follow soon.